When physical and digital worlds collide

There’s one thing we love more than awesome technology: the kind of technology that adds value to our everyday lives. That’s why we think you have to know about the new NIKE+ FuelBand. Behold…

NIKE+ FuelBand

Measuring Movement to Make Life A Sport

This week the American shoe-maker announced their NIKE+ FuelBand, a wristband that doesn’t claim to help blood circulation, improve balance or make you stronger. It simply tracks and measures your everyday movement to motivate and inspire you to be more active. If you’ve read Gords Fitness pieces, you’ll know that we’re passionate about being (reasonably) healthy

here at the Dojo – one reason why we’re excited about how we can now measure our physical activity using a new metric called “NikeFuel.”

This week, Nike President & CEO Mark Parker unveiled the NIKE+ FuelBand at an event in New York attended by seven-time Tour de France champion Lance Armstrong, Oklahoma City scoring champion and all-star Kevin Durant and 2011 IAAF women’s 100-meter World

Champion Carmelita Jeter.

“Nike has always been about inspiring athletes, and the NIKE+ FuelBand will help motivate them in a simple, fun and intuitive way.”

So the deal is pretty simple. The FuelBand is designed to be worn all day, and uses accelerometry to give you information about different activities through movement of the wrist on the LED dot matrix display. You’re provided with data like time, calories, steps and NikeFuel which unlike calorie counts, normalises a score that awards equal points for the same activity regardless of your physical makeup. So it’s kinda like one-size-fits-all. But it actually does. Just look how small Carmelita is compared to Kevin…

The Nike FuelBand Crew

The Crew: Lance Armstrong, Kevin Durant & Carmelita Jeter

It’s simple to use: you set a daily goal of how active you want to be, and how much NikeFuel you want to achieve. Then, the FuelBand displays a series of 20 LED lights that go from red-to-green as you get closer to your goal. The FuelBand syncs with the Nike+ website through a built-in USB, or wirelessly through Bluetooth to a free iPhone app, to record activity and track progress every day. The app interface also provides encouragement and motivation as you achieve your goals.

Armstrong said, “What’s great about the idea of NikeFuel and the FuelBand is the way it provides real information and numbers to show how much people are doing all day, every day. That’s what will get people challenging themselves to do more and better their own scores.”

“It’s a tool to get people more active.”

Mark Parker, Nike CEO

The big cheese at Nike: Mark Parker. You know this man always has new shoes!

“NikeFuel means everyone can get recognition for activities they do,” said Durant. “It provides a scoreboard for your day and gets everyone moving.” Jeter said, “You don’t have to be an elite athlete to appreciate how NikeFuel can motivate you. It’s an easy way to get credit for activities and compare how you do with others, even if you take part in different sports.

The big questions: When can we get them order cialis canada and what will they cost?

The Fuelband will be available for preorder starting January 19th in the US at Nikestore.com for a$149 (that’s about R1200.) Word on the street is that it will only be availble in South Africa later this year. We can’t wait!

  • Comes in three sizes
  • Four day battery life
  • Weighs practically nothing
  • Single button to cycle through options
  • Built-in accelerometer & ambient light sensor
  • USB and Bluetooth syncing and pairing to devices
  • Highly water resistant, but sadly not fully water proof

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4 Responses to “When physical and digital worlds collide”

  1. Daniel Millroy January 26, 2012 at 21:24 #

    Now this is some real smart tech. I’m keen to read your review on it when it lands in SA. ” *cough* Nike get this man your gadget to test — stat!”

  2. Mac Anamourlis May 10, 2012 at 13:00 #

    Dale/Gord… I imported some of these, and my final sale just fell through. If either of you guys are interested, I’ll offer it to you before I market it on Twitter/Facebook to the masses.

    I only have 1 left, and it’s a medium (fits 90% of us)

    • Patrick May 12, 2012 at 22:55 #

      Do you still have the one available? I am looking for one. I hope a medium will fit.

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